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Embracing Frequent Delivery: The Key to Success with modern product development

 One of my favorite story is about how Google Chrome surpassed Microsoft's Internet Explorer by leveraging its rapid release strategy. Without fail I repeat this in almost every training I give to my team. 

In today's rapidly evolving digital landscape, the traditional approach of infrequent software releases is being replaced by a more agile and dynamic methodology: frequent delivery. Embracing frequent delivery not only enhances user experience but also enables organizations to stay ahead of the competition. 

User Experience

Frequent delivery empowers organizations to continuously improve their software products based on user feedback and evolving market demands. By rapidly addressing bugs, implementing enhancements, and introducing new features, organizations can provide an exceptional user experience. Many years ago, Internet Explorer(IE) was the most popular browser. There were many other small browsers but none had the reach of IE. Then google entered the market trying to change the status quo. I remember the first versions of chrome was buggy and I hated it. Chrome had frequent updates which irritated me initially but gradually I started using Chrome more than IE. Chrome's frequent releases allowed google to use the latest functionalities, improved performance, and enhanced security, positioning it far ahead of Internet Explorer, which suffered from longer release cycles. Eventually Microsoft dropped their browser and adopted the technology used by their competitor.


Frequent delivery enables organizations to respond swiftly to changing requirements and market trends. By breaking down development into smaller, manageable iterations, teams can gather real-time feedback, iterate, and adapt accordingly. Chrome's iterative approach allowed it to quickly adapt to user needs, introduce groundbreaking features, and outshine Internet Explorer's more rigid development process.

Bug Fix and Security updates

With frequent delivery, organizations can promptly identify and rectify bugs and security vulnerabilities. Regular updates ensure that software remains robust and secure, safeguarding user trust.

Continuous Innovation

Frequent delivery serves as a catalyst for continuous innovation. By regularly releasing updates, organizations can experiment with new technologies, gather valuable user insights, and drive product evolution. Chrome's relentless pursuit of frequent releases enabled Google to push the boundaries of browser capabilities, refine existing features, and maintain a competitive edge. In contrast, Internet Explorer's slower release schedule hindered its ability to innovate and meet evolving user expectations.

Competitive Advantage

The benefits of frequent delivery translate into a significant competitive advantage. By embracing a rapid release strategy, organizations can attract and retain users who value continuous improvements, innovation, and a commitment to staying at the forefront of technology.

Life or Death

I have seen many companies still talking about how they did something wonderful many years back. Congratulation you did a great Job but the world is changing very fast, now there are many disruptive technologies which is forcing companies to reinvent their approach to delivery of content and disruptive products. Companies without a rapid feedback cycle will become dinosaurs and will perish, a well deserving death.


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